Core Skills

SEO Expertise

  • On-Page & Technical SEO
  • Keyword Research
  • Content Optimization
  • Data-Driven SEO Strategy
  • Google Analytics
  • Google Search Console

SEO Tools

  • SEMrush
  • Ahrefs
  • Screaming Frog
  • SurferSEO
  • Ubersuggest
  • Yoast SEO

Branding & Design

  • Visual Communication
  • Brand Strategy
  • Adobe Creative Suite
  • Content Structure

Additional Skills

  • OTA Channel Management
  • Market Analysis
  • WordPress
  • CMS Optimization

Languages

Arabic Native
English Advanced

Certifications

Fundamentals of Digital Marketing

Google (2023)

SEO Fundamentals Exam

Semrush Academy (2024)

Education

Bachelor's Degree

Hotel Management
Faculty of Tourism and Hotels, Helwan University
2021 - 2024

Focus on digital visibility, online branding, and market analysis relevant to the hospitality sector.

Professional Summary

Results-driven SEO & Digital Marketing Specialist with 2+ years of experience optimizing website visibility, increasing organic traffic by up to 70%, and driving measurable brand growth across hospitality and service industries. Skilled in combining data-driven SEO strategies with branding and analytics insights, leveraging tools such as Ahrefs, SEMrush, Google Analytics, and Google Search Console to deliver consistent performance improvements in remote and fast-paced environments.

Professional Experience

Channel Manager (OTAs)

Keenah Hospitality Group
May 2025 - Sep 2025 (Full-time)
  • Optimized OTA listings and web content, boosting booking conversions by 35% and organic visibility by 25%
  • Conducted keyword and market analysis across 8+ platforms to refine brand positioning
  • Collaborated with marketing teams, improving CTR by 22% through SEO-aligned content
  • Recognized with Top Project Recognition for enhanced OTA visibility and booking performance

Freelance SEO & Branding Specialist

Remote
2022 - Present
  • Executed complete SEO strategies (On-page, Technical, and Content) for multiple clients, achieving up to 70% organic traffic growth
  • Performed comprehensive SEO audits, backlink analysis, and content optimization using Ahrefs, SEMrush, and Google Search Console
  • Designed and implemented branding visuals and content structures to boost online authority and conversion potential
  • Improved keyword rankings across various industries through data-driven strategies

Key Achievements

  • 🏆 SEO PRO Website: Founder & Owner of English-language platform publishing exclusive, data-driven SEO content
  • 📚 AI x SEO Series: Educational content combining AI & SEO strategies, viewed by 1K+ professionals
  • 🤖 FindRank Tool: Developed AI-powered SEO keyword analysis tool for search volume, competition, and trend insights
  • 🎖️ Top Project Recognition: Enhanced OTA visibility and booking performance by 35% at Keenah Hospitality Group
  • 🌐 Professional Network: Expanded to 1,300+ industry connections on LinkedIn
  • 💡 Interactive SEO Tools: Developed and published learning tools with consistent engagement from SEO community

Core Strengths

  • ✓ Data-Driven Strategy: Strong analytical approach to SEO and performance optimization
  • ✓ Technical & Creative Balance: Unique blend of SEO expertise with branding capabilities
  • ✓ Results-Oriented: Proven track record of delivering up to 70% organic traffic growth
  • ✓ Innovation-Focused: Developer of AI-powered SEO tools and educational content
  • ✓ Industry Leadership: Active content creator and thought leader in SEO community